Every leader knows that the key to success is to foster a culture that promotes innovations of all types, from big breakthroughs to useful incremental updates. Production and profitability can also be enhanced by exploring radical new ways of doing business. Most important to continued success is improving on a regular basis, not in a haphazard fashion or because a customer demands it.
Elegant, innovative, and usable design is the ultimate competitive advantage. There are no easy, “just do it like we always have,” ways of doing things for companies and organizations that want to thrive in the reality of the 21st Century economy. Better, more efficient products and processes are the only method of maintaining growth and relevance.